Finding sites on the internet is becoming harder as lists become evermore crowded. This new site about Hotels Cheltenham may have the answer. It's not the number of sites necessarily that cause the problem (though that is a factor), but the sheer ineffectiveness of them.
Many sites on topics such as "hotels cheltenham" simply don't exist (apart from this one!) That's because it is individual sites all vying for the top pages. There is now way Google or Bing can fit them all on without a marked change in policy. This change will come about because of necessity.
If the hotels in Cheltenham want business from the internet, they have to fight each other for the privelege. Yet for the punter this doesn't make sense at all. They want to see a range of hotels in cheltenham to choose from. The search engines must take some of the blame here.
The new site in question takes a different approach. It covers the keyword phrase that people are typing in instead of trying to make that phrase fit one site, as is the current prefered method of search engine optimisers. It is impossible to do justice to this phrase with ONE hotel!
Therefore, "hotels cheltenham" is about lots of hotels in cheltenham, not just one. Punters can visit this site and find a list of hotels in the town. This is not only helpful to the end user, but it doesn't cheat the search engines by bending the phrase. Punters get what they came for.
When are Google and Bing going to realise that their search engine results pages are filling up with lots of useless rubbish that effectively don't help searchers find things like "hotels cheltenham"?
